Shimano 70-80% of the global bicycle component market by value !

Shimano sales constitute an estimated 70–80% of the global bicycle component market by value.[7] Its products include drivetrain, brake, wheel and pedal components for road, mountain, track and hybrid bikes. The components include cranksets comprising cranks and chainrings; bottom brackets; chains; rear chain sprockets and cassettes; front and rear wheel hubs; gear shift levers; brakes; brake levers; cables; front and rear dérailleurs. Shimano Total Integration (STI) is Shimano’s integrated shifter and brake lever combination for road bicycles. The Italian firm Campagnolo as well as US based SRAM are Shimano’s primary competitors in the cycling marketplace.

When the 1970s United States bike boom exceeded the capacity of the European bicycle component manufacturers, Japanese manufacturers SunTour and Shimano rapidly stepped in to fill the void. While both companies provided products for all price-ranges of the market, SunTour also focused on refinement of existing systems and designs for higher-end products, while Shimano initially paid more attention to rethinking the basic systems and bringing out innovations such as Positron shifting (a precursor to index shifting) and front freewheel systems at the low end of the market. In the 1980s, with Shimano pushing technological innovation and lower prices, the more traditional European component manufacturers lost significant market presence. During this period, in contrast to the near-universal marketing technique of introducing innovations on the expensive side of the marketplace and relying on consumer demand to emulate early adopters along with economy of scale to bring them into the mass market, Shimano and SunTour (to a lesser extent) introduced new technologies at the lowest end of the bicycle market, using lower cost and often heavier and less durable materials and techniques, only moving them further upmarket if they established themselves in the lower market segments.